Qualitative Data
Qualitative data is collected for the meaning and validity while containing as much reliability. It is often taken on a smaller scale from a select group of people.
Quantitative Data
Quantitative data is collected to ensure reliability. It is taken from large groups of people and the data which is chosen the most is assumed to be the most reliable.
Due to the suggested unreliability of Quantitative data alone, a mixture of qualitative and quantitative data is often used for the most reliable research.
Demographic Data
Data which characterizes people using things like age, sex, where they live ect. Also used to determine someones class by looking at the job they have and money they earn.
Psycho-graphic Data
Used to determine what people like personally which in turn can be used to find out what the general populations opinion on something is.
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