Breaking apart Sherlock Holmes (2009) trailer
Here I will explore the conventions found in the Sherlock Holmes' 2009 film trailer.
This first shot of the trailer is a pan down into an establishing shot of the type of area the film trailer is set; in this case old time London. It opens up the trailer giving people an idea of what to expect of the movie and what sort of feel it will have.
The next shot in the trailer fades into a close up shot of the villain of the film. The fact that he is a villain is known because of the mise-en-scene used which is the prison bars in front of him which would suggest he has done something wrong. Another aspect of this shot which shows us this character is the villain is the lighting on his face. He is in shown in a dark shadowy light which gives him a sinister appearance that implies he has evil intentions you would associate with a villain of a trailer.
Between the opening shots the trailer fades to black whilst the villains voice over is playing. This makes transitions to different scenes smoother.
This is the first shot we get of the protagonist of the film, Sherlock Holmes. By giving us the first shot of him from behind it gives the character a feeling of mystery due to his current unknown identity. This draws the audience in and makes them want to know more about the character.
This shot suggests the contents of the film may be of the supernatural nature as it shows some sort of dark, evil cult at work. The cuts around this scene are very rapid and are followed by a figure running away down a staircase which further suggests that the people in the shot are of a mysterious, evil nature.
This is an animation of the production company which flashes up in the middle of the trailer. It allows a person viewing the trailer to use what they know of the company coupled with what they have seen in the trailer so far and better understand what sort of style the movie will be in from previous films made by the company.
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